Portfolio

Bootie - Belted Western

This bootie for Evolution Design Lab’s Jellypop brand was part of their annual refresh of belted and ornamented styles which is a category their customer knows and loves. The construction and silhouette were locked in because they’re consistent top sellers, so the scope of the project was intentionally narrow: update the belting, keep the materials familiar, and find a way to make a proven favorite feel new again.

I pulled inspiration from their festival trend and set out to create something earthy with a little edge. To introduce subtle novelty, I added micro‑perforation and extra ruching on the shaft, and removed the counter piece so the texture became a more prominent design feature. The micro‑perf was a small shift, but it gave the customer something fresh within a silhouette she already trusted. To balance the earthy festival vibe with a bit of attitude, I incorporated chain and metal bead details into the belting, grounding the look with a woven strap for warmth and wearability. When this bootie hit the market, it quickly became a bestseller, and Jellypop began incorporating textured shafts across their bootie assortments. The success of this style even led to a “cousin” version on an almond toe-shaped bottom that became another top performer.

Previous
Previous

Dress Casual Heel - Print Mixing

Next
Next

Casual Flat - Artisanal Heritage