Practical Footwear Design.

Real Results.

I’m a practical footwear designer who understands buyers, factories, and customers. I help brands turn trends into sellable product through grounded strategy, cohesive assortments, and efficient development. If you’re building a line or refining an idea, I can help you move with clarity and confidence.

Testimonials

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Testimonials *

“Tara has a strong sense of current and emerging trends and an ability to translate them into commercial products that meet costing requirements and produce results. She is a collaborative team player who is focused on executing to drive sales and profit while moving brands forward. Her positive attitude made her a pleasure to be around.”
— Former Director of Product Development, JCPenney
“Tara was a great designer who is resourceful and talented. She is very organized and great at time management. She had an eye for correcting patterns.” ”
— Design Operations Manager, Evolution Design Lab
“Tara… is incredibly organized, talented, and an excellent communicator. She is always open to learning new skills and consistently brings thoughtfulness, professionalism, and creativity to everything she does. ”
— Founder | Co-CEO, Evolution Design Lab
“Tara has done nothing short of meet and excel at every expectation. She is meticulous in her preparation for every season, researching trends, colors … Tara is highly organized and excellent with her follow up.” ”
— Former Sr. Design Director, JCPenney

Let’s Connect

@ItsTheShoeChick

Footwear tips, design breakdowns, and real talk about how to shop smarter.

@DigiDollShoppe

Retro art, new merch drops, and all the DigiDoll Shop behind the scenes.